Innovations in the postal sector. Episode 6: let’s go digital
We went through many different innovations during the last weeks. Some of them were centered around postal services, other were completely new but took advantage of the cost structure in place. The...
View ArticleO2 and Deutsche Telekom create an innovative customer experience
Choosing a new smartphone, tablet or accessories can really be difficult for most customers. Not only does technology constantly evolve, but you won’t be allowed to actually touch, feel and try real...
View ArticleWhat does it cost to be a franchisee ?
The questions and myths around franchising are very present in the heads of entrepreneurs. Would-be entrepreneurs dream of creating a brand with the potential of launching a franchise, while others are...
View ArticleMono-product marketing strategy : examples from Paris
In a previous post we reported on a store in Paris selling only one type of product : Éclair. L’Atelier de l’Eclair has reached the excellence and its reputation spreads online has you can see if you...
View ArticleMarketing strategy : how Tic Tac uses downsizing to make you buy
Tic Tac is a brand of the Italian group Ferrero that has a been on the market for more than 40 years. Literally everyone knows the little transparent box containing a few dozens of hard mints. In its...
View ArticlePop-up stores: what do they reveal about the future of retail
I’ve received several interview requests during the summer to discuss the future of retail. In today’s article I want to share with you my thoughts about pop-up stores, a (relatively) new forms of...
View ArticleInbound marketing: is video blogging the best SEO strategy for the future?
I recently had a meeting with fellow blogger Patrick Hannedouche in Paris and we discussed the future of blogging together. Blogging and inbound marketing Patrick runs a blog on entrepreneurship and...
View ArticleMarketing strategy: should banks charge customers more?
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a...
View ArticleDon’t know how to make the buzz? This initiative will inspire you.
Many companies (especially startups) wonder how to get media coverage. My answer is simple: amaze your prospects and go beyond their craziest expectations. I was amazed by the latest video published by...
View ArticleClik here to view.
Unethical behavior : making money around terrorist attacks
At the time of the terrorist attacks in Paris in January 2015 (Charlie Hebdo) I was asked in a radio interview to analyze the merchandising phenomenon that was witnessed. All kinds of objects with the...
View ArticleInnovations in the postal sector. Episode 6: let’s go digital
We went through many different innovations during the last weeks. Some of them were centered around postal services, other were completely new but took advantage of the cost structure in place. The...
View ArticleO2 and Deutsche Telekom create an innovative customer experience
Choosing a new smartphone, tablet or accessories can really be difficult for most customers. Not only does technology constantly evolve, but you won’t be allowed to actually touch, feel and try real...
View ArticleWhat does it cost to be a franchisee ?
The questions and myths around franchising are very present in the heads of entrepreneurs. Would-be entrepreneurs dream of creating a brand with the potential of launching a franchise, while others are...
View ArticleMono-product marketing strategy : examples from Paris
In a previous post we reported on a store in Paris selling only one type of product : Éclair. L’Atelier de l’Eclair has reached the excellence and its reputation spreads online has you can see if you...
View ArticleMarketing strategy : how Tic Tac uses downsizing to make you buy
Tic Tac is a brand of the Italian group Ferrero that has a been on the market for more than 40 years. Literally everyone knows the little transparent box containing a few dozens of hard mints. In its...
View ArticlePop-up stores: what do they reveal about the future of retail
I’ve received several interview requests during the summer to discuss the future of retail. In today’s article I want to share with you my thoughts about pop-up stores, a (relatively) new forms of...
View ArticleInbound marketing: is video blogging the best SEO strategy for the future?
I recently had a meeting with fellow blogger Patrick Hannedouche in Paris and we discussed the future of blogging together. Blogging and inbound marketing Patrick runs a blog on entrepreneurship and...
View ArticleMarketing strategy: should banks charge customers more?
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a...
View ArticleDon’t know how to make the buzz? This initiative will inspire you.
Many companies (especially startups) wonder how to get media coverage. My answer is simple: amaze your prospects and go beyond their craziest expectations. I was amazed by the latest video published by...
View ArticleGreat promotion for Canada at Lyon (France) airport
While traveling in France I spotted a very nice communication campaign at Lyon Saint-Exupery airport on the occasion of the opening of the Lyon – Montreal connection. To celebrate this new connection,...
View Article
